Frequently Asked Questions

Frequently Asked Questions

Slow fashion = SOULFUL: It’s not just clothes it is a CRAFT!

Slow fashion is lifestyle choice:

Q1) What is Sustainable / responsible/ ethical fashion?

Sustainability in fashion can be achieved in a threefold manner, environmental, craft and economic sustenance. Endeavor to cause minimal negative impact to the environment by reducing, reusing and recycling the products. The Heritage and legacy of the craft traditions needs to be revived by finding better market demand and product diversification, this requires creating better economic models and providing economic sustenance to all stakeholders in the value chain.

Q2) What is Slow fashion?

Good quality clothes require patience as it takes time! The natural cotton fiber grown by the hard working farmers, spun by hand into a magical length of yarn, which is further woven into a splendid fabric by the accomplished weavers, dyed to blissful hues by the gifted dyers. Subsequently pattern cut, draped and sewn by dexterous hands and eyes; to translate the two dimensional fabric to the real three dimensional garment.
After the garment which is created by collective efforts of so many people and multiple resources, is no longer useful it is disposed; it is either reused which then gets bio- degraded, worse if made of synthetic fabrics does not even get bio-degraded and adds to the landfill. Immaculate design intervention at every stage from farm to grave is essential to make the life cycle of the clothes meaningful to all people who make it and wear it and cause minimal adverse impact on environment for sustainable future while enjoying the current fashion responsibly!

Q3) Who made our clothes?

Pause for fashion, it is about making mindful choices and knowing the story behind who made our clothes. This helps in generating sustainable livelihoods and being responsible for the choices made to produce clothes with conscience at each stage. We work with highly Indian weavers at the unique craft clusters and involve local skill sets to make our unique collections.

Q4) Why buy less and invest in good quality slow fashion?

Good quality clothes require patience as it takes time! Mindless consumption often leads to fast fashion landfill of non-bio degradable clothes or violation of Eco concerns, minimum wage, health and safety requirement at some point of the fashion product lifecycle. Good quality clothes adhering to the slow fashion philosophy ensures responsible product development and communication, to help you create a positive impact fashionably.

Q5) Why COTTON Best for Indian climatic conditions?

Cotton being the cellulosic fiber is best suited to humid Indian tropical weather in the Gangetic belt or the coastal regions. The cotton fiber when spun in a magical yarn, when further woven in a timeless fabric provides a beautiful texture and spectacular insulation to regulate the body temperature in summers as well as winter season.

Q6) Why FABRIC is HERO: the wonder weave?

The fabric is the core of any clothing whether it is basic or fashion oriented. The fabric lends the unique texture and form to the garment and for 90% of the final garment which speaks of the delicate details of the way it is handmade and applied to a contemporary silhouette, which can keep one rooted and help
the wearer maintain a unique identity also to sustain the local artisans, by providing them respectable livelihood.

Difference between Khadi fabric and Handloom Fabric:
Khadi fabric = Hand spun + Hand woven Handloom fabric = Machine spun + Handwoven

Q7) Why Handmade products are not same?

These products are hand crafted and slight variation in color and texture is inherent, which is the unique
characteristic of the hand woven and printed textiles. The clothes need special care in washing and Dry clean is recommended.
Busy time schedules, hectic demanding work life, everything else beyond your control
The world is heading towards a milieu of the insanely paced lifestyle and often akin to running very fast on a treadmill without reaching anywhere; while the destination may not be the most attractive part for many millennial the journey along with the interesting interactions with nature, human communities,
their traditions and unique stores are likely to entice many.
In the fast paced world, where each person is on the go always and is under tremendous pressure of busy schedules, strenuous work, little leisure. Our comfort-fit, light – weight breezy clothes in trends
cuts, with soft absorbent handloom fabrics help you relieve all the stress when everything else is beyond your control. Take a mindful pause for fashion.

Q8) Why Comfort First?

Don’t kill yourself in high heels and fancy clothes….. Talk the real you.
Fashion is an expression of your real self, which is best expressed when one is at ease and comfort
physically and psychologically. Easy relaxed fits and comfort fabric that breathe incorporated in clothes made responsibly lend that aspect of freedom. Constricted clothes and uncomfortable styling just to fit in a certain fashion fad , detracts from your personality and reduces the wearer to a trend follower or lookalike.

Q9) What is the fashion forecast scenario?

The fashion trends are moving towards sustainable practices like
recycle, reduce& recuse, craft / heritage sustenance, organic production processes and fair trade for all stakeholders in the supply-chain is recognized as the future direction of fashion. The acceptance of more easy, breathable fabrics and silhouettes has led to acceptance of beautiful textured cotton, linen, silk
fabrics with a story to tell the world. The silhouette direction is comfort driven with anti- fit style lines and subtle detailing.

Q10) How we are inclusive in Body sizes?

Body shaming is rampant globally, the body stereotypes have led to false body image and body shaming in the post-modern world, the pursuit of the elusive size zero. Fatal measures to fit-in with so called ideal body image of others as well as own self have seen some really ugly outcomes. It is time that real women with their real curves are appreciated for the way they are. It is important that humans keep themselves healthy, fit and happy to enjoy the many pleasures of life and engage in meaningful pursuits.
Our clothes celebrate the curves of the women and give them a responsible fashion statement.

Q11)What is Bespoke or customized?

If you have a specific requirement other than the available collection, we offer customization in design
and size on request.
Commissioned projects for heritage heirloom preservation, caring for well-loved clothes and up cycling them and re purposing them for posterity are also undertaken on request.

Q12) What does our logo stand for?

Chevron - The free flowing and continuous form of the chevron pattern in the symbol is representation of the constant movement of the yarn on the loom woven fabric and shows the persistent endeavor to spread the word for slow fashion and urging people to pause for fashion.
Balance and infinity -The infinite possibilities of a creative pursuit to bring a balance between the Indian heritage textiles and contemporary silhouettes for the glocal Indians. Balancing the silhouette, color, detailing and texture with the minimalism that urges one to pause for fashion.
Indigo Blue - The Indigo Blue color association is for the peace and tranquility that is symbolic of the pause for fashion philosophy of our slow fashion label. Indigo is derived from nature and manifests itself in varied hues. The blue also signifies the freedom and ease and flexibility that the air symbolizes.

If you still want to know anything about the label or about Slow Fashion do reach out to us by sending us an email on


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